White Remains Most Popular Color For New Cars

October 17, 2012 10:14 AM " For the second year in a row white remained the most popular color for new cars, though other favorites such as silver and black weren’t far behind in the rankings. The claim is the result of a study conducted by one of the world’s leading manufacturers of transportation coatings, PPG Industries.

White was used on 22 percent of all new vehicles sold globally over the past year, according to PPG, followed by silver on 20 percent of vehicles and black on 19 percent. They were followed by gray (12 percent), red (9 percent), tan (8 percent), blue (7 percent), green (2 percent) and other colors (1 percent).

It should be noted that the figures are based on PPG’s automotive production data and broken down by paint usage across three regions, North America, Europe and Asia Pacific. This means that vehicles bought up by fleets and other commercial uses are also included, which could be one of the reasons why white is so popular. Also, the top three colors, white, silver and black, are typically found in all vehicle segments "

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