How to Assemble a Successful Fashion Event or Runway Show

March 22, 2012 12:00 AM

" Fashion shows come in all shapes, sizes and most importantly: budgets. Many times emerging designers will pull the trigger on a show, not knowing the scope of time and hours of production involved and, unfortunately, not realizing the steps necessary to get there. But alas, there's a method to the madness, and if the budget allows it, it's probably best to leave it to the experts. There's nothing worse than taking on too much beyond your realm of expertise; with today's technology, your performance can be captured with photographs, social media and videos instantaneously allowing you to be judged and critiqued.

If you don’t have the budget for the experts, here are some tips to guide you into putting together a fashion event or runway show:

Create a Vision Board

Pull tear sheets, watch inspirational videos and research online to help you create your overall theme. Most likely it will come from your current collection, or if you are a retailer, from this season's trends. Keep a cohesive message throughout the show’s flow, allowing the viewer to take the journey you’ve laid out for them "

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