Threadless Partners with Gap

" Local T-shirt tycoon Threadless Inc. unveiled a stunning partnership Monday, when it posted plans on its web site to start selling its community-designed wares at Gap stores and at Gap .

The proposed Gap collection includes 16 men's and 10 women's T-shirts, two of which are coming from a Chicago artist. The shirts will be available in 15 local stores, including the Michigan Ave. flagship location, and you can find more about which stores have them over at Threadless' site for the partnership.

Some might say that partnering with a conglomerate like the Gap is somewhat anathema to Threadless' mission to date.

Threadless is aware of this apparent dissonance and Co-Founder Jack Nickell wrote a blog post that explains some of his vision for his company's future: 

Sure enough, if you think back, Threadless has been rolling out a lot of new partnerships, be it with Microsoft to sell digital versions of their shirts on the Xbox 360 or as Nickell points out, their designs cropping up on Thermos bottles.

Or as Threadless PR Guru Bethany Allen told me, "Our goals have not changed "

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