Bulls Negotiate Naming Rights for New Practice Facility

" Now that the Chicago Bulls have officially announced their intention to build a new practice facility across the street from the United Center, the next order of business seems to be what to call it.

According to the Chicago Tribune, the team is negotiating a naming rights deal for the new facility and Derrick Rose’s sneaker endorser, adidas, could figure prominently.

During the Bulls' recent “Circus Trip” that took them out to the West Coast, Michael Reinsdorf, the team’s president and chief operating officer, met with representatives from the sneaker giant along with other members of the Bulls' front office staff during the team’s stop in Portland, Ore "

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